We all love being creative, some more than others of course, but we are all creative beings. Yes, that means you! However, in business and in life, we all seek to balance our creativity with our productivity and results.
In the always-changing world of public relations and even more, the characteristics of your teams, it is important to build an atmosphere that welcomes creativity while balancing the needs of the business. In my business, I am a one-man show so I have to be the one who not only drives the creative bus, but also the business part of the business. I’ve learned a lot on my own personal journey, but also from my days in the corporate world. Here are some ideas and tactics I’ve learned on how to remain balanced in your creativity and your business.
- If you want creative people, allow them to try new things, and make mistakes! If you don’t build an atmosphere that is willing to try new things, you will get what you’ve always gotten. It will be the same tactics and the same, or worse results.
- Being creative means taking smart risks. Yes, doing something creative and innovative can mean taking risks, but that doesn’t mean they have to be huge risks. Try presenting your client with a completely outside the box idea. It will show your team is thinking outside the norm, but also thinking about what is best for both parties.
- Change it up. This could mean a lot of things, but change the routine. We get into a routine and when that happens, the ideas and the results start to look the same. Have people move offices, have a fun day (like Morningstar Communications does – ), have a weekend retreat. Do something to shake things up. It will build the team, strengthen relationships and get people talking.
These are very simple ideas to implement, but can change your business. There is nothing wrong with being creative, it just must be balanced with the business goals.
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