White Paper: The 12 Essential Talents of PR Leadership
Dear Public Relations Professional:
Whether you’re a PR agency owner, executive within a PR firm, or an in-house PR professional, listen closely:
- No matter how well you’re doing, you can do even better!
- No matter how many clients or business relationships you have, you can have even more!
- No matter how well you are leading your team, you can lead better!
- And no matter how good your profits, we can push them even higher!
Public Relations is a vital and dynamic profession. But being a true leader in the public relations field has become harder than ever today with shrinking budgets, ever-demanding clients and reporters, reduced editorial space, staffing challenges, and 24/7 news cycles. And it is all now compounded by the dreary state of the economy!
As an executive coach, I have helped hundreds of PR executives become more effective in business planning, staff and communications issues, new business development, team dynamics, goal-setting and turning around all of those difficult situations that may be causing a drain on inspiration, productivity and resourcefulness.
I’ve taken my public relations and life experience to create a special report on what makes a true leader in the Public Relations field.
In the “12 Essential Talents of PR Leadership,” you will learn about how the best of the best in public relations lead and inspire themselves and their teams to do exceptional work, with less stress and greater results.
In this special report, PR agency principals share the secrets to THEIR success – how they practice such talents as authenticity, consistency, vision and creating alignment, to inspire and motivate their teams to do amazing things.
Get this report for FREE below!
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PR veteran, business and executive coach and trainer, Alan Cohen has inspired hundreds of public relations executives and entreprenuers to become more effective in business planning, budgeting, goal-setting and turning around all of those difficult situations that may be causing a drain on inspiration, productivity and resourcefulness. He has worked with PR firms and PR executives nationwide. His own two-decade PR career has included working for leading PR agencies and was responsible for the publicity launch of the Harry Potter books series, while Director of Publicity for Scholastic Children’s Publishing.
Alan offers in person and telephone coaching for motivated executives and PR agency owners who want to achieve amazing results for themselves and their organizations. Alan coaches and trains PR executives nationwide and can be reached by emailing email@example.com or calling his office at (212) 219-1544.
“Alan Cohen has helped our staff understand how to refine and focus on their individual strengths and become more approachable, positive leaders. Thanks to Alan’s guidance, employees now are celebrating their moments of success and have become confident in offering recommendations and voicing their opinions. Alan’s counseling has enabled us to further our corporate value of accountability, with staff members holding themselves and others accountable for results.”
- Janet Tyler, President, Airfoil Public Relations, Higher ThinkingÂ®
“Alan’s PR experience combines with his business acumen to supply his clients with valuable tools to find balance in their business on many levels. Alan helped me identify and address triggers that were blocking my ability to effectively lead my agency team. He’s coached me on why balance matters and how to use my core strengths to achieve it.”
- Kris Schindler, Managing Partner
Start-Thinking Public Relations
“Alan Cohen recently presented at the 2010 PRSA’s Counselors Academy Spring Conference and did a wonderful job of engaging and motivating our membership of senior-level agency managers. We’re not an easy group to impress, but Alan managed to get us thinking in a whole new way, and we continue to talk about what we learned. I highly recommend him.”
- Anne Subervi, Spring Conference Chair, PRSA Counselors Academy
President, Utopia Public Relations